he IRIS ISSUE Cover Story delivers a visual feast. In our exploration into what the world truly is and what it looks like, one is faced with ever more pieces of information. Continue reading IRIS COVER STORY – MANUEL ALBARRAN
he evil eye belief suggests that the success, prosperity and beauty of a person can attract jealousy from ill-disposed individuals Continue reading The Evil Eye: A Spell Everyone Can Cast – ISSUE Article
In this era of streetwear dominance, traditional high fashion often intersects with street-inspired elements, creating a fusion of styles that is both captivating and influential. Continue reading The Evolution of Streetwear: Redefining Paris Fashion Week – ISSUE ARTICLE
The autumn 2023 LOAD Issue, THE IRIS ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Continue reading THE IRIS ISSUE has arrived!
LOAD welcomes a celebration of Ukraine and their creators. The fashion editorial is an ode to Ukrainian style, culture and aesthetics. Lensed by Sophia Bihailo-Abazjan and styling by Natalia Keet, the story takes on a modern twist on folk Ukrainian elements, fusing fashion and culture. Continue reading An Ode to Ukraine – Web Fashion Editorial
Sophia Savanger’s newest mask collection explores the theme of origins by tying the idea of time and the ethereal body. Continue reading Primordial Fire – Artist Tribute Article
This fashion editorial is an ode to the pairing of nature in its many forms and fashion. A seed turns into a flower, only for the flower to eventually die or dry. Continue reading Fleur Memoire – A Flower Fashion Story
The summer 2023 LOAD Issue, THE ORIGINS ISSUE, has arrived! Our sixth seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Continue reading THE ORIGINS ISSUE has arrived!
The ‘TRIUMPH Cover Story’ is one of our online ISSUE segments, head to THE TRIUMPH ANNIVERSARY ISSUE for more. You win the gold medal. You lift the cup. You get the crown. You win…but have you really? The Triumph Issue’s cover story attempts to strike for gold in investigating what victory truly is. In celebration of this one-year anniversary limited edition release LOAD’s founders and fashion models … Continue reading TRIUMPH Cover Story – Editorial
Most people believe that popular and timeless artists have always been successful and famous, but that isn’t the case. In many situations, artists have been recognised post-mortem, raising the question of what success really is and how it is attained for artists? Continue reading To Live or Not To Live: When Does Glory Meet the Artist?
We are releasing our first ever PRINTED ISSUE for our one year anniversary, OUT 29/03!The Triumph Issue release ponders ‘who are the true winners?’ Continue reading THE TRIUMPH ANNIVERSARY ISSUE – Limited Edition Print Release OUT NOW
The Winter 2022 LOAD Issue, THE GLACIAL ISSUE, is here! Our fourth seasonal issue release is officially out. You can access the full issue by clicking here. Continue reading THE GLACIAL ISSUE is out!
The Glacial issue’s cover story unveils the frozen truths, begging us to ask questions & melt away our icy front. Join our arctic exploration into the unknown. Continue reading GLACIAL Cover Story & Elix Toci Interview
Winter is a time of transformation. As the death of the year past gives way to rebirth of the new, we seek to immortalize the impermanent. Continue reading TRANSFORMATION – Fashion Editorial
The Autumn 2022 LOAD Issue, THE ETERNAL Issue, is here! Our third issue release is officially out. You can access the full issue and flip through the pages by clicking here. Continue reading THE ETERNAL ISSUE – #03 AUTUMN 2022 is out now!
Brand DNA is essential in brand evolution and stability. As years go by and fashion houses grow, the question at stake is: what fuels their evolution? Continue reading Brand DNA: The Key to Evolutionary Fashion Branding in a World of Luxury
The ‘Social Movements: A Balance Between Change and Stability’ article is one of our online ISSUE segments, head to THE ETERNAL ISSUE for the complete article experience Society is a living organism: changing, evolving, adapting. The only thing stable about it is not being stable. Change in society can occur in multiple ways; the most common is through social movements and shifts. But what are they … Continue reading Social Movements: A Balance Between Change and Stability
Not all campaigns have the same stimulating effect, but some can leave an unfading sensation on people’s minds. The key to achieving this is simple: a stance, an attitude – posing; Continue reading STATEMENT: Posing and the Legacy of the 90s – Fashion Editorial
In 2012, Theodoros Giannitsakis started a creative agency PRESSURE that focuses on topics of his personal interest in fashion, art, music, and cinema. Continue reading In Conversation with PRESSURE: when culture meets fashion
The incredible artist and Queen of pop, Madonna, is turning 64 today and we are going to discuss her influence and fashion legacy. Continue reading Madonna: 64 years of fashion