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In an age plagued with anxiety, fear and uncertainty, celebrities embody a yearning for a glamorous, out of touch, irresistible lifestyle. LOAD has taken it upon themselves to capture juxtaposing images showcasing a series of glitzy and dazzling looks against a rather ordinary backdrop. Continue reading ‘Caught Red-Handed’: Challenging a carefully curated identity. – Beauty Editorial
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When you hear the word Mykonos a few things come to mind: parties, clubs, celebrities, drugs, but also beautiful beaches and the Aegean. They are all true. Mykonos has been one of the … Continue reading Mykonos Summer Core – Arts & Culture Editorial
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Clubbing is now viewed as a quintessential part of youth culture. There is an undeniable sense of escapism and experimentation that comes with it that young people finding their place in the world are attracted to. Different generations, groups and cities… Continue reading Rave, Identity and Fashion – Fashion Editorial
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The ‘‘THE PAPARAZZI – Cover Story’ is one of our online ISSUE segments, head to ‘PAPARAZZI ISSUE” for the complete experience and set of images. LOAD paps have been called on this issue’s cover star, the Greek model, Terpsichore! This issue’s cover story takes to the streets to follow Terpsi in her life and get an inside scoop on her daily activities this summer. THE … Continue reading THE PAPARAZZI – Cover Story
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LOAD is celebrating our two year anniversary! In this monumental birthday we are offering our highly anticipated second anniversary print edition! The new ISSUE is called ‘THE STANDARD’. Continue reading LOAD THE STANDARD is here & pre-orders are open!
The ‘The Anti-Hero – Beauty Editorial’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. A Tale as Old as Time The old tails of an enchanting female beauty are dated way back to a time when beauty was known to lead countries to war and to when men who dared … Continue reading The Anti-Hero – Beauty Editorial
The ‘Her Own Muse – Fashion Editorial’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. For someone who grew up watching and obsessing over the classic Disney princess films, revisiting some of them as an adult is a different experience. It’s hard not to acknowledge the elephant in the room. … Continue reading Her Own Muse – Fashion Editorial
The Winter 2023 LOAD Issue, THE ONCE UPON A TIME ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Warriors, princesses, trolls and dragons. A world full of imagination and innocent naivety. The tales we grew up with, the ones that shaped our perception of the possible and impossible, the ideals of right and … Continue reading THE ONCE UPON A TIME ISSUE has arrived!
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The ‘Once Upon A Time – Cover Story’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. LOAD is pleased to have as the main character of our ONCE UPON A TIME ISSUE tale, the breakout actor Konstantinos Georgopoulos from the hit Greek series ‘Milky Way’. We fully emerge into the … Continue reading Once Upon A Time – Cover Story
he IRIS ISSUE Cover Story delivers a visual feast. In our exploration into what the world truly is and what it looks like, one is faced with ever more pieces of information. Continue reading IRIS COVER STORY – MANUEL ALBARRAN
This “Iris Feast” editorial of Luminous Allure takes us on a visual journey through the mesmerising realm of bold makeup and perception. Continue reading LUMINOUS ALLURE – IRIS ISSUE Beauty Editorial
The world of fashion has a long history of using colour to distinguish between different groups, to respond to societal movements or, as a means of setting a brand apart Continue reading FAUX COUTURE – ISSUE Fashion Editorial
LOAD welcomes you in the depths of our Summer 2023 Issue. LOAD is honoured to have as our aqua cover star the pop icon Tamta Continue reading TAMTA – THE ORIGINS Cover Story
This fashion editorial is an ode to the pairing of nature in its many forms and fashion. A seed turns into a flower, only for the flower to eventually die or dry. Continue reading Fleur Memoire – A Flower Fashion Story
This editorial sees beauty through the ages, revelling in the uniqueness of each individual, celebrating its ability to guide us back to our origins. Continue reading Rooted in Retrospect – Beauty Editorial
The summer 2023 LOAD Issue, THE ORIGINS ISSUE, has arrived! Our sixth seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Continue reading THE ORIGINS ISSUE has arrived!
The ‘TRIUMPH Cover Story’ is one of our online ISSUE segments, head to THE TRIUMPH ANNIVERSARY ISSUE for more. You win the gold medal. You lift the cup. You get the crown. You win…but have you really? The Triumph Issue’s cover story attempts to strike for gold in investigating what victory truly is. In celebration of this one-year anniversary limited edition release LOAD’s founders and fashion models … Continue reading TRIUMPH Cover Story – Editorial
The editorial encapsulates the essence of Triumph, as LOAD uncovers the true meaning of jewellery. Continue reading More Than Decoration: A Multifaceted Approach to Timeless Jewellery – Editorial
The legacy of Renaissance-era fashion continues to shape the world of fashion today. Aristocratic lifestyle is depicted in a series of editorials, portraying the rise and fall of the royals with a fairy-tale twist. Continue reading THE FALL: A Tale of Desecrating Royal Dimensions – Edotorial
Most people believe that popular and timeless artists have always been successful and famous, but that isn’t the case. In many situations, artists have been recognised post-mortem, raising the question of what success really is and how it is attained for artists? Continue reading To Live or Not To Live: When Does Glory Meet the Artist?
