he IRIS ISSUE Cover Story delivers a visual feast. In our exploration into what the world truly is and what it looks like, one is faced with ever more pieces of information. Continue reading IRIS COVER STORY – MANUEL ALBARRAN
The world of fashion has a long history of using colour to distinguish between different groups, to respond to societal movements or, as a means of setting a brand apart Continue reading FAUX COUTURE – ISSUE Fashion Editorial
In this era of streetwear dominance, traditional high fashion often intersects with street-inspired elements, creating a fusion of styles that is both captivating and influential. Continue reading The Evolution of Streetwear: Redefining Paris Fashion Week – ISSUE ARTICLE
We’re at the end of another very chaotic—but as always interesting– fashion month. As designers, models, and fashion enthusiasts converged Continue reading KEEP FASHION WEIRD! – ISSUE Article
The autumn 2023 LOAD Issue, THE IRIS ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Continue reading THE IRIS ISSUE has arrived!
Rock, edge and vivid imagination. The Georgian brand LEM, founded in 2020, revives the rock aesthetic in their FW23 ‘SPIRIT OF ROCK’ Collection. Continue reading LEM is in ‘THE SPIRIT OF ROCK’ – FW23 Collection Review
In this captivating fashion story, a young girl explores a hidden secret garden as her outfit changes to match her surroundings. Continue reading The Secret Garden – Web Fashion Editorial
LOAD welcomes a celebration of Ukraine and their creators. The fashion editorial is an ode to Ukrainian style, culture and aesthetics. Lensed by Sophia Bihailo-Abazjan and styling by Natalia Keet, the story takes on a modern twist on folk Ukrainian elements, fusing fashion and culture. Continue reading An Ode to Ukraine – Web Fashion Editorial
LOAD welcomes you in the depths of our Summer 2023 Issue. LOAD is honoured to have as our aqua cover star the pop icon Tamta Continue reading TAMTA – THE ORIGINS Cover Story
This fashion editorial is an ode to the pairing of nature in its many forms and fashion. A seed turns into a flower, only for the flower to eventually die or dry. Continue reading Fleur Memoire – A Flower Fashion Story
The summer 2023 LOAD Issue, THE ORIGINS ISSUE, has arrived! Our sixth seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Continue reading THE ORIGINS ISSUE has arrived!
The ‘TRIUMPH Cover Story’ is one of our online ISSUE segments, head to THE TRIUMPH ANNIVERSARY ISSUE for more. You win the gold medal. You lift the cup. You get the crown. You win…but have you really? The Triumph Issue’s cover story attempts to strike for gold in investigating what victory truly is. In celebration of this one-year anniversary limited edition release LOAD’s founders and fashion models … Continue reading TRIUMPH Cover Story – Editorial
The legacy of Renaissance-era fashion continues to shape the world of fashion today. Aristocratic lifestyle is depicted in a series of editorials, portraying the rise and fall of the royals with a fairy-tale twist. Continue reading THE FALL: A Tale of Desecrating Royal Dimensions – Edotorial
We are releasing our first ever PRINTED ISSUE for our one year anniversary, OUT 29/03!The Triumph Issue release ponders ‘who are the true winners?’ Continue reading THE TRIUMPH ANNIVERSARY ISSUE – Limited Edition Print Release OUT NOW
Dame Vivienne Westwood revolutionised the realms of both beauty and fashion with her breathtaking talent. Continue reading Remembering an Icon: Vivienne Westwood ‘the Godmother of Punk’
The Winter 2022 LOAD Issue, THE GLACIAL ISSUE, is here! Our fourth seasonal issue release is officially out. You can access the full issue by clicking here. Continue reading THE GLACIAL ISSUE is out!
The Glacial issue’s cover story unveils the frozen truths, begging us to ask questions & melt away our icy front. Join our arctic exploration into the unknown. Continue reading GLACIAL Cover Story & Elix Toci Interview
Winter is a time of transformation. As the death of the year past gives way to rebirth of the new, we seek to immortalize the impermanent. Continue reading TRANSFORMATION – Fashion Editorial
Marketing techniques & commercials are frequently not sincere, causing several scandals and accusations of numerous industries. Everything is not what it seems Continue reading Marketing Techniques: The Tip of the Iceberg
For the past few years fashion has been paying attention to CSR and sustainability; these aspects are now forming the trends of the market and therefore the popularity of the players that adapt to this new reality. Continue reading Intense and Idle Phases in Fashion – Article