LOAD is celebrating our two year anniversary! In this monumental birthday we are offering our highly anticipated second anniversary print edition! The new ISSUE is called ‘THE STANDARD’. Continue reading LOAD THE STANDARD is here & pre-orders are open!

The ‘The Anti-Hero – Beauty Editorial’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. A Tale as Old as Time The old tails of an enchanting female beauty are dated way back to a time when beauty was known to lead countries to war and to when men who dared … Continue reading The Anti-Hero – Beauty Editorial

The ‘Her Own Muse – Fashion Editorial’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. For someone who grew up watching and obsessing over the classic Disney princess films, revisiting some of them as an adult is a different experience. It’s hard not to acknowledge the elephant in the room. … Continue reading Her Own Muse – Fashion Editorial

The Winter 2023 LOAD Issue, THE ONCE UPON A TIME ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Warriors, princesses, trolls and dragons. A world full of imagination and innocent naivety. The tales we grew up with, the ones that shaped our perception of the possible and impossible, the ideals of right and … Continue reading THE ONCE UPON A TIME ISSUE has arrived!

“Incognito” deals with the topic of deception and camouflage… Continue reading INCOGNITO – Web Editorial

A huge bag of fortune cookies has polluted our story with silly messages. I wonder who went through this bag? Continue reading ‘Don’t Be So Childish’ – Web Editorial

LOAD is celebrating our two year anniversary! In this monumental birthday we are offering our highly anticipated second anniversary print edition! The new ISSUE is called ‘THE STANDARD’. Continue reading LOAD THE STANDARD is here & pre-orders are open!

Poetic and tender, Simone Rocha’s SS2024 collection The Dress Rehearsal, as presented during London Fashion Week, delivers an ethereal, yet dark-sided collection, with silhouettes entangled… Continue reading Spring Awakening : Simone Rocha Reinvents Florals in Paganist SS2024 Collection

The ‘Whispered Tales: A Fusion of Modern and Fairytale Whimsy’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. Enchanting the Runway: A Couture Odyssey In the ethereal expanse where dreams intertwine seamlessly with the delicate threads of high fashion, an entrancing odyssey unfolds upon the runway. This is no ordinary … Continue reading Whispered Tales: A Fusion of Modern and Fairytale Whimsy

Growing up is a mandatory procedure for everyone that exists in this world. As humans, we have negatively connected the term with responsibilities, being busy, having the freedom to exist but also bearing the heavy feelings that come along with it. Gen Z is constantly sharing online how rapid this shift has become, especially due to the “pandemic’s lost years”.  For most of us, one … Continue reading Healing Era: How Gen Z is Creating Trends in order to Rediscover their Inner Child

The ‘Fairy Tales Unveiled: Tracing Their Origins’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. If asked to tell a fairy tale to a child, most people would be able to recite one like ‘Little Red Riding Hood’ or ‘Cinderella’ from memory. Fairy tales have played a major role in … Continue reading Fairy Tales Unveiled: Tracing Their Origins

The ‘MYTH IN THE WORK OF TWO GREAT ARTISTS’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. Tribute to Dennis Scholl & David Benforado Article NEFELI PAPANASTASOPOULOU @NEPH.ELIE DENNIS SCHOLL Dennis Scholl grew up near Fulda. He studied from 2002 to 2007 at the Hamburg University of Fine Arts with … Continue reading Myth In The Work of Two Great Artists

The ‘The Anti-Hero – Beauty Editorial’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. A Tale as Old as Time The old tails of an enchanting female beauty are dated way back to a time when beauty was known to lead countries to war and to when men who dared … Continue reading The Anti-Hero – Beauty Editorial

The ‘Her Own Muse – Fashion Editorial’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. For someone who grew up watching and obsessing over the classic Disney princess films, revisiting some of them as an adult is a different experience. It’s hard not to acknowledge the elephant in the room. … Continue reading Her Own Muse – Fashion Editorial

The Winter 2023 LOAD Issue, THE ONCE UPON A TIME ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Warriors, princesses, trolls and dragons. A world full of imagination and innocent naivety. The tales we grew up with, the ones that shaped our perception of the possible and impossible, the ideals of right and … Continue reading THE ONCE UPON A TIME ISSUE has arrived!

The ‘Once Upon A Time – Cover Story’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. LOAD is pleased to have as the main character of our ONCE UPON A TIME ISSUE tale, the breakout actor Konstantinos Georgopoulos from the hit Greek series ‘Milky Way’. We fully emerge into the … Continue reading Once Upon A Time – Cover Story

A venomous fashion editorial with snakes and fluidity as its centerpiece. Redemption. Continue reading Redemption – Fashion Web Editorial

he IRIS ISSUE Cover Story delivers a visual feast. In our exploration into what the world truly is and what it looks like, one is faced with ever more pieces of information. Continue reading IRIS COVER STORY – MANUEL ALBARRAN

This “Iris Feast” editorial of Luminous Allure takes us on a visual journey through the mesmerising realm of bold makeup and perception. Continue reading LUMINOUS ALLURE – IRIS ISSUE Beauty Editorial