A Peek into our LOAD Third Anniversary ISSUE Launch Event - LOAD MAGAZINE

A Peek into our LOAD Third Anniversary ISSUE Launch Event

We were so thrilled to celebrate the release of our Third Year Anniversary Issue – THE ALL STARS ISSUE – with a beautiful and vibrant event at KATAIS Athens. On the 30th of May KATAIS was reimagined into an industrial LOAD Magazine star forest and welcomed many friends, readers and industry creatives! Photographer Timothy Thirteen captured outtakes of people and moments from the celebration. Scroll … Continue reading A Peek into our LOAD Third Anniversary ISSUE Launch Event

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THE ALL STARS ISSUE – 3 Year Anniversary Edition has arrived!

LOAD is celebrating our three-year anniversary! In this monumental birthday, we are thrilled to offer our highly anticipated third anniversary print edition! The new ISSUE is called ‘THE ALL STARS ISSUE‘, amplified by Converse. This edition focuses on spotlighting the all stars, the everyday personas who choose to make the ordinary life extraordinary in myriad ways, demonstrating courage, perseverance, and creativity in their pursuits. These … Continue reading THE ALL STARS ISSUE – 3 Year Anniversary Edition has arrived!

A Star-Studded Third Anniversary Issue Launch Event

To celebrate 3 years of LOAD Magazine and our third limited edition PRINT Issue, THE ALL STARS ISSUE, we are hosting our third season of THE LAUNCH Event! This Friday, 30th of May, at KATAIS, we will gather to champion three years of creation under the umbrella of an astral theme, in line with our anniversary issue theme. The limited edition print copies of the … Continue reading A Star-Studded Third Anniversary Issue Launch Event

THE BOND – Cover Story

View the complete set of images of THE BOND cover story and full flip-through of THE BOND ISSUE online here In the latest cover story of LOAD Magazine, Eirini and Efi Kokkinou twin sisters take center stage in a captivating fashion editorial. This feature, brought to life by the lens of photographer Penny Karachaliou, is a striking exploration of sisterhood, individuality, and unity, seamlessly interwoven … Continue reading THE BOND – Cover Story

The Chemistry of Connection: How Chemical Bonds Mirror Human Relationships – Editorial

In the intricate world of fashion, where style often mirrors emotion and culture, we find ourselves drawn to the deeper meanings of connection. Just as chemistry builds the fabric of the physical world, so do human bonds create the texture of our lives. Water, diamonds, and the elusive methanium all possess chemical bonds that, when examined closely, reveal striking similarities to the way we as … Continue reading The Chemistry of Connection: How Chemical Bonds Mirror Human Relationships – Editorial

PAREIDOLIA – Beauty Editorial

View the complete set of images of the PAREIDOLIA story and full flip-through of THE BOND ISSUE online here We can all agree that the digital age has put beauty culture on steroids. Load is sparking a conversation on close interpersonal relationships, ones not bound by blood (or chance). Humans forge bonds and connect through shared experiences, fleeting dreams, or -inevitably- the weight of shared … Continue reading PAREIDOLIA – Beauty Editorial

Designer muse duos: fashion history in the making.

With demands for new collections arising multiple times each year, designers have to look everywhere and anywhere for inspiration. But the most timeless and personal source of inspiration is arguably the muse. A muse is the living embodiment of a designer’s vision and in that way muse, designer and brand are bonded for life.  The Birkin  It was the start of the 80s. Jane Birkin … Continue reading Designer muse duos: fashion history in the making.

Two of a Kind: Legendary Fashion Pairs

Fashion duos occur frequently in the industry since cooperation is what keeps the wheels turning in the fashion field. In the relentless drive for creativity, the most captivating ideas often emerge from the confluence of minds where partnership, whether born of friendship, romance, or professional collaboration, becomes the catalyst for groundbreaking design. From designer duos shaping entire luxury empires to the intricate relationships between muses … Continue reading Two of a Kind: Legendary Fashion Pairs

The Greatest Love Story: Cupid and Soul

EROS AND PSYCHE Cupid (Love) and Psyche (Soul) is a short story written in the second century and included in the book Metamorphoses. The lorefinds them overcoming all obstacles and leading to holy union. We encounter their story in many poems, short stories,such as in Boccaccio’s writing, in visual arts, as love and soul are the core of human existence. The difficulties they face are … Continue reading The Greatest Love Story: Cupid and Soul

CODE A – Fashion Editorial

In this exclusive interview, we sit down with The Legendary Overall Mother Noa Angels of Europe’s First Legendary Kiki House: The Legendary International Kiki House of Angels, a pioneering figure in Europe’s vibrant ballroom scene, and the Greek Chapter of the house as well. Since its inception in 2015, the Kiki House of Angels has become a beacon of artistic expression, empowerment, and community support … Continue reading CODE A – Fashion Editorial

THE BOND ISSUE has arrived!

THE BOND ISSUE has arrived! The Fall/Winter 2024 ISSUE is available to flip through online on our website here! The BOND ISSUE comes as an exploration and appreciation of everything in our universe, fashion and human connection that binds together to shape this unrelenting system of possibilities and interactions that we call life. In the pages of our Autumn-Winter issue we wish to inspire to … Continue reading THE BOND ISSUE has arrived!

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‘Caught Red-Handed’: Challenging a carefully curated identity. – Beauty Editorial

In an age plagued with anxiety, fear and uncertainty, celebrities embody a yearning for a glamorous, out of touch, irresistible lifestyle. LOAD has taken it upon themselves to capture juxtaposing images showcasing a series of glitzy and dazzling looks against a rather ordinary backdrop. Continue reading ‘Caught Red-Handed’: Challenging a carefully curated identity. – Beauty Editorial

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THE PAPARAZZI – Cover Story

The ‘‘THE PAPARAZZI – Cover Story’ is one of our online ISSUE segments, head to ‘PAPARAZZI ISSUE” for the complete experience and set of images. LOAD paps have been called on this issue’s cover star, the Greek model, Terpsichore! This issue’s cover story takes to the streets to follow Terpsi in her life and get an inside scoop on her daily activities this summer. THE … Continue reading THE PAPARAZZI – Cover Story

Whispered Tales: A Fusion of Modern and Fairytale Whimsy

The ‘Whispered Tales: A Fusion of Modern and Fairytale Whimsy’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. Enchanting the Runway: A Couture Odyssey In the ethereal expanse where dreams intertwine seamlessly with the delicate threads of high fashion, an entrancing odyssey unfolds upon the runway. This is no ordinary … Continue reading Whispered Tales: A Fusion of Modern and Fairytale Whimsy