“Hard Candy” is set in a pastel dreamscape that conceals an underlying unease. Styled as a living doll, the model exists in a carefully curated world—delicate, ornamental, and meant to be admired. Yet beneath the surface, fractures appear. Ribbons restrain her, sweetness turns unsettling, and her gaze hints at quiet defiance. Trapped
within the confines of infantilization, she navigates the expectations imposed upon her, resisting the forces that attempt to shape her identity.
The fashion amplifies this contrast, merging ultra-feminine softness with subtle constraints. Airy lace, ruffles, and sugary hues evoke a picture-perfect fantasy, while structured corsets, harnesses, and taut ribbons introduce an element of restriction. Playful details like oversized bows and pearls reinforce an artificial innocence, gradually disrupted by bolder makeup and fragmented textures. In this staged performance of beauty, “Hard Candy” questions
who holds the power— the “doll”, or those who created her?
Team:
Creative Director: Philippa Kavvadatou @themakeupinferno
Photographer/Art Director: Natalia Drakopoulou @nataliadrakopoulou
Fashion Stylist/Art Director: Maria Bifsa @pifssi
Videographer/Set Designer: Giannis Baritakis @eirinaios
Music Producer: Panos Sigalas @panos_sigalas
Key Makeup Artist: Philippa Kavvadatou @themakeupinferno
Makeup Artist: Marialetta Pontika @marrlands
Hair Stylist: Iris Anagnostopoulou @art_iris_hair
Nail Artist: Anastasia Stefanopoulou @nastia.nails Model: Eleni Katerinopoulou @katerinopoulou
Wardrobe credits
Designers: Chrysa Tchalkouti @c_tchalkouti
Aikaterini Aggeli @aq.racy
Despina Kilakou @despotniak
Location: Konbo Studio @konbo.studio