Inspired by Coming Out (1989) the first and last East German film about homosexual relationship. Features looks inspired by the blue pioneer scarf from GDR; flying Lenin from Good Bye, Lenin! (2003) that is, in turn, inspired by Landscape in the Mist (1988); symbolic GDR flag with the hole in the place of coat of arms and the famous neck piece from the queer night … Continue reading COMING OUT Editorial – Submission
In an era where celebrity recognition is both a blessing and a curse, the art of remaining incognito has evolved into a sophisticated fashion statement. From oversized sunglasses to head-covering balaclavas, the styling choices of today’s high-profile individuals reveal a deliberate blend of bold aesthetics and strategic anonymity. Continue reading INCOGNITO – Fashion Editorial
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When you hear the word Mykonos a few things come to mind: parties, clubs, celebrities, drugs, but also beautiful beaches and the Aegean. They are all true. Mykonos has been one of the … Continue reading Mykonos Summer Core – Arts & Culture Editorial
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Clubbing is now viewed as a quintessential part of youth culture. There is an undeniable sense of escapism and experimentation that comes with it that young people finding their place in the world are attracted to. Different generations, groups and cities… Continue reading Rave, Identity and Fashion – Fashion Editorial
READY PLAYER ONE is a submitted editorial published online on LOAD. This story has touches of motor inspired looks and a powerful feminine flavour while power is dominant throughout. Continue reading READY PLAYER ONE – Web Editorial
In a unique blend of old-school charm and modern digital artistry, the editorial photoshoot marries vintage fashion with 3D graphics, resulting in an eclectic visual experience… Continue reading RETRO – Web Editorial
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LOAD is celebrating our two year anniversary! In this monumental birthday we are offering our highly anticipated second anniversary print edition! The new ISSUE is called ‘THE STANDARD’. Continue reading LOAD THE STANDARD is here & pre-orders are open!
Poetic and tender, Simone Rocha’s SS2024 collection The Dress Rehearsal, as presented during London Fashion Week, delivers an ethereal, yet dark-sided collection, with silhouettes entangled… Continue reading Spring Awakening : Simone Rocha Reinvents Florals in Paganist SS2024 Collection
Growing up is a mandatory procedure for everyone that exists in this world. As humans, we have negatively connected the term with responsibilities, being busy, having the freedom to exist but also bearing the heavy feelings that come along with it. Gen Z is constantly sharing online how rapid this shift has become, especially due to the “pandemic’s lost years”. For most of us, one … Continue reading Healing Era: How Gen Z is Creating Trends in order to Rediscover their Inner Child
A venomous fashion editorial with snakes and fluidity as its centerpiece. Redemption. Continue reading Redemption – Fashion Web Editorial
Colours are in my opinion the most important aspect of an artwork, considering the impact that’s supposed to have on a viewer. Through a stronger impact it gets easier to get inside all the other layers the artwork is made of. Continue reading ALO – Interview
The world of fashion has a long history of using colour to distinguish between different groups, to respond to societal movements or, as a means of setting a brand apart Continue reading FAUX COUTURE – ISSUE Fashion Editorial
he evil eye belief suggests that the success, prosperity and beauty of a person can attract jealousy from ill-disposed individuals Continue reading The Evil Eye: A Spell Everyone Can Cast – ISSUE Article
In this era of streetwear dominance, traditional high fashion often intersects with street-inspired elements, creating a fusion of styles that is both captivating and influential. Continue reading The Evolution of Streetwear: Redefining Paris Fashion Week – ISSUE ARTICLE
We’re at the end of another very chaotic—but as always interesting– fashion month. As designers, models, and fashion enthusiasts converged Continue reading KEEP FASHION WEIRD! – ISSUE Article
The autumn 2023 LOAD Issue, THE IRIS ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Continue reading THE IRIS ISSUE has arrived!
In this captivating fashion story, a young girl explores a hidden secret garden as her outfit changes to match her surroundings. Continue reading The Secret Garden – Web Fashion Editorial
LOAD welcomes a celebration of Ukraine and their creators. The fashion editorial is an ode to Ukrainian style, culture and aesthetics. Lensed by Sophia Bihailo-Abazjan and styling by Natalia Keet, the story takes on a modern twist on folk Ukrainian elements, fusing fashion and culture. Continue reading An Ode to Ukraine – Web Fashion Editorial
Sophia Savanger’s newest mask collection explores the theme of origins by tying the idea of time and the ethereal body. Continue reading Primordial Fire – Artist Tribute Article
This fashion editorial is an ode to the pairing of nature in its many forms and fashion. A seed turns into a flower, only for the flower to eventually die or dry. Continue reading Fleur Memoire – A Flower Fashion Story
