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LOAD is celebrating our two year anniversary! In this monumental birthday we are offering our highly anticipated second anniversary print edition! The new ISSUE is called ‘THE STANDARD’. Continue reading LOAD THE STANDARD is here & pre-orders are open!
Poetic and tender, Simone Rocha’s SS2024 collection The Dress Rehearsal, as presented during London Fashion Week, delivers an ethereal, yet dark-sided collection, with silhouettes entangled… Continue reading Spring Awakening : Simone Rocha Reinvents Florals in Paganist SS2024 Collection
Growing up is a mandatory procedure for everyone that exists in this world. As humans, we have negatively connected the term with responsibilities, being busy, having the freedom to exist but also bearing the heavy feelings that come along with it. Gen Z is constantly sharing online how rapid this shift has become, especially due to the “pandemic’s lost years”. For most of us, one … Continue reading Healing Era: How Gen Z is Creating Trends in order to Rediscover their Inner Child
A venomous fashion editorial with snakes and fluidity as its centerpiece. Redemption. Continue reading Redemption – Fashion Web Editorial
This “Iris Feast” editorial of Luminous Allure takes us on a visual journey through the mesmerising realm of bold makeup and perception. Continue reading LUMINOUS ALLURE – IRIS ISSUE Beauty Editorial
Colours are in my opinion the most important aspect of an artwork, considering the impact that’s supposed to have on a viewer. Through a stronger impact it gets easier to get inside all the other layers the artwork is made of. Continue reading ALO – Interview
The world of fashion has a long history of using colour to distinguish between different groups, to respond to societal movements or, as a means of setting a brand apart Continue reading FAUX COUTURE – ISSUE Fashion Editorial
he evil eye belief suggests that the success, prosperity and beauty of a person can attract jealousy from ill-disposed individuals Continue reading The Evil Eye: A Spell Everyone Can Cast – ISSUE Article
In this era of streetwear dominance, traditional high fashion often intersects with street-inspired elements, creating a fusion of styles that is both captivating and influential. Continue reading The Evolution of Streetwear: Redefining Paris Fashion Week – ISSUE ARTICLE
We’re at the end of another very chaotic—but as always interesting– fashion month. As designers, models, and fashion enthusiasts converged Continue reading KEEP FASHION WEIRD! – ISSUE Article
The autumn 2023 LOAD Issue, THE IRIS ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Continue reading THE IRIS ISSUE has arrived!
In this captivating fashion story, a young girl explores a hidden secret garden as her outfit changes to match her surroundings. Continue reading The Secret Garden – Web Fashion Editorial
LOAD welcomes a celebration of Ukraine and their creators. The fashion editorial is an ode to Ukrainian style, culture and aesthetics. Lensed by Sophia Bihailo-Abazjan and styling by Natalia Keet, the story takes on a modern twist on folk Ukrainian elements, fusing fashion and culture. Continue reading An Ode to Ukraine – Web Fashion Editorial
Sophia Savanger’s newest mask collection explores the theme of origins by tying the idea of time and the ethereal body. Continue reading Primordial Fire – Artist Tribute Article
This fashion editorial is an ode to the pairing of nature in its many forms and fashion. A seed turns into a flower, only for the flower to eventually die or dry. Continue reading Fleur Memoire – A Flower Fashion Story
This editorial sees beauty through the ages, revelling in the uniqueness of each individual, celebrating its ability to guide us back to our origins. Continue reading Rooted in Retrospect – Beauty Editorial
Black and white films were originally made due to the lack of technology and the absence of color film. Thus, in the early years of cinema, there was no choice, and at the same time an aesthetic reason was created for this absence of color. Continue reading Cinema’s Gray Scale Age – Article
The summer 2023 LOAD Issue, THE ORIGINS ISSUE, has arrived! Our sixth seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Continue reading THE ORIGINS ISSUE has arrived!
The ‘TRIUMPH Cover Story’ is one of our online ISSUE segments, head to THE TRIUMPH ANNIVERSARY ISSUE for more. You win the gold medal. You lift the cup. You get the crown. You win…but have you really? The Triumph Issue’s cover story attempts to strike for gold in investigating what victory truly is. In celebration of this one-year anniversary limited edition release LOAD’s founders and fashion models … Continue reading TRIUMPH Cover Story – Editorial
The editorial encapsulates the essence of Triumph, as LOAD uncovers the true meaning of jewellery. Continue reading More Than Decoration: A Multifaceted Approach to Timeless Jewellery – Editorial
