Draped in delicate layers, they emerge like ethereal beings, adorned in ruffles billowing like clouds before the storm. Their face is painted, their posture poised a vision of grace and grandeur. But beneath the lace Beneath the powdered cheeks, Trembles a soul aching to breathe.. The world applauds the performance, dazzled by the artifice, oblivious to the fractures underneath. Each careful fold a shield, … Continue reading MASK OFF – Fashion Editorial
“Hard Candy” is set in a pastel dreamscape that conceals an underlying unease. Styled as a living doll, the model exists in a carefully curated world—delicate, ornamental, and meant to be admired. Yet beneath the surface, fractures appear. Ribbons restrain her, sweetness turns unsettling, and her gaze hints at quiet defiance. Trappedwithin the confines of infantilization, she navigates the expectations imposed upon her, resisting the … Continue reading Hard Candy – Web Editorial
In an era where celebrity recognition is both a blessing and a curse, the art of remaining incognito has evolved into a sophisticated fashion statement. From oversized sunglasses to head-covering balaclavas, the styling choices of today’s high-profile individuals reveal a deliberate blend of bold aesthetics and strategic anonymity. Continue reading INCOGNITO – Fashion Editorial
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Clubbing is now viewed as a quintessential part of youth culture. There is an undeniable sense of escapism and experimentation that comes with it that young people finding their place in the world are attracted to. Different generations, groups and cities… Continue reading Rave, Identity and Fashion – Fashion Editorial
“Incognito” deals with the topic of deception and camouflage… Continue reading INCOGNITO – Web Editorial
A huge bag of fortune cookies has polluted our story with silly messages. I wonder who went through this bag? Continue reading ‘Don’t Be So Childish’ – Web Editorial
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LOAD is celebrating our two year anniversary! In this monumental birthday we are offering our highly anticipated second anniversary print edition! The new ISSUE is called ‘THE STANDARD’. Continue reading LOAD THE STANDARD is here & pre-orders are open!
Poetic and tender, Simone Rocha’s SS2024 collection The Dress Rehearsal, as presented during London Fashion Week, delivers an ethereal, yet dark-sided collection, with silhouettes entangled… Continue reading Spring Awakening : Simone Rocha Reinvents Florals in Paganist SS2024 Collection
A venomous fashion editorial with snakes and fluidity as its centerpiece. Redemption. Continue reading Redemption – Fashion Web Editorial
he IRIS ISSUE Cover Story delivers a visual feast. In our exploration into what the world truly is and what it looks like, one is faced with ever more pieces of information. Continue reading IRIS COVER STORY – MANUEL ALBARRAN
he evil eye belief suggests that the success, prosperity and beauty of a person can attract jealousy from ill-disposed individuals Continue reading The Evil Eye: A Spell Everyone Can Cast – ISSUE Article
In this era of streetwear dominance, traditional high fashion often intersects with street-inspired elements, creating a fusion of styles that is both captivating and influential. Continue reading The Evolution of Streetwear: Redefining Paris Fashion Week – ISSUE ARTICLE
The autumn 2023 LOAD Issue, THE IRIS ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Continue reading THE IRIS ISSUE has arrived!
LOAD welcomes a celebration of Ukraine and their creators. The fashion editorial is an ode to Ukrainian style, culture and aesthetics. Lensed by Sophia Bihailo-Abazjan and styling by Natalia Keet, the story takes on a modern twist on folk Ukrainian elements, fusing fashion and culture. Continue reading An Ode to Ukraine – Web Fashion Editorial
Sophia Savanger’s newest mask collection explores the theme of origins by tying the idea of time and the ethereal body. Continue reading Primordial Fire – Artist Tribute Article
This fashion editorial is an ode to the pairing of nature in its many forms and fashion. A seed turns into a flower, only for the flower to eventually die or dry. Continue reading Fleur Memoire – A Flower Fashion Story
The summer 2023 LOAD Issue, THE ORIGINS ISSUE, has arrived! Our sixth seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Continue reading THE ORIGINS ISSUE has arrived!
The ‘TRIUMPH Cover Story’ is one of our online ISSUE segments, head to THE TRIUMPH ANNIVERSARY ISSUE for more. You win the gold medal. You lift the cup. You get the crown. You win…but have you really? The Triumph Issue’s cover story attempts to strike for gold in investigating what victory truly is. In celebration of this one-year anniversary limited edition release LOAD’s founders and fashion models … Continue reading TRIUMPH Cover Story – Editorial
Most people believe that popular and timeless artists have always been successful and famous, but that isn’t the case. In many situations, artists have been recognised post-mortem, raising the question of what success really is and how it is attained for artists? Continue reading To Live or Not To Live: When Does Glory Meet the Artist?
We are releasing our first ever PRINTED ISSUE for our one year anniversary, OUT 29/03!The Triumph Issue release ponders ‘who are the true winners?’ Continue reading THE TRIUMPH ANNIVERSARY ISSUE – Limited Edition Print Release OUT NOW
