Draped in delicate layers, they emerge like ethereal beings, adorned in ruffles billowing like clouds before the storm. Their face is painted, their posture poised a vision of grace and grandeur. But beneath the lace Beneath the powdered cheeks, Trembles a soul aching to breathe.. The world applauds the performance, dazzled by the artifice, oblivious to the fractures underneath. Each careful fold a shield, … Continue reading MASK OFF – Fashion Editorial
“Hard Candy” is set in a pastel dreamscape that conceals an underlying unease. Styled as a living doll, the model exists in a carefully curated world—delicate, ornamental, and meant to be admired. Yet beneath the surface, fractures appear. Ribbons restrain her, sweetness turns unsettling, and her gaze hints at quiet defiance. Trappedwithin the confines of infantilization, she navigates the expectations imposed upon her, resisting the … Continue reading Hard Candy – Web Editorial
Simone Rocha has always woven nostalgia into her designs, but for her Autumn/Winter 2025 show at London Fashion Week, she took it one step further, inviting us into a world shaped by childhood memories, teenage rebellion, and the echoes of school days. The collection unfolded in Goldsmiths’ Hall in New Cross, set against a backdrop of mirrors, chandeliers, and ornate gold frames. The South East … Continue reading Innocence and Defiance: Simone Rocha Reflects on Her School Days in New Collection
View the complete set of images of THE BOND cover story and full flip-through of THE BOND ISSUE online here In the latest cover story of LOAD Magazine, Eirini and Efi Kokkinou twin sisters take center stage in a captivating fashion editorial. This feature, brought to life by the lens of photographer Penny Karachaliou, is a striking exploration of sisterhood, individuality, and unity, seamlessly interwoven … Continue reading THE BOND – Cover Story
In this exclusive interview, we sit down with The Legendary Overall Mother Noa Angels of Europe’s First Legendary Kiki House: The Legendary International Kiki House of Angels, a pioneering figure in Europe’s vibrant ballroom scene, and the Greek Chapter of the house as well. Since its inception in 2015, the Kiki House of Angels has become a beacon of artistic expression, empowerment, and community support … Continue reading CODE A – Fashion Editorial
THE BOND ISSUE has arrived! The Fall/Winter 2024 ISSUE is available to flip through online on our website here! The BOND ISSUE comes as an exploration and appreciation of everything in our universe, fashion and human connection that binds together to shape this unrelenting system of possibilities and interactions that we call life. In the pages of our Autumn-Winter issue we wish to inspire to … Continue reading THE BOND ISSUE has arrived!
Inspired by Coming Out (1989) the first and last East German film about homosexual relationship. Features looks inspired by the blue pioneer scarf from GDR; flying Lenin from Good Bye, Lenin! (2003) that is, in turn, inspired by Landscape in the Mist (1988); symbolic GDR flag with the hole in the place of coat of arms and the famous neck piece from the queer night … Continue reading COMING OUT Editorial – Submission
Hat: @hat.n.spicy, Bra, chokers and bag: @alexjustspat, Top: @aliuznkopru, Skirt: @aliuznkopru Hat: @hat.n.spicy, Bra, bracelets, choker and bag: @alexjustspat, Dress: @aliuznkopru, Shoes: @pleasershoes Hat: @hat.n.spicy, Bra, bracelets and choker: @alexjustspat, Dress: @aliuznkopru, Shoes: @yisonghuang_ Helmet: @aidanreececawreyartist, Chokers: @weirdbrain_creation, Dress: @suneileen1, Skirt: @wegangyoung, Shoes: @pleasershoes Helmet: @aidanreececawreyartist, Top: @suneileen1, Bracelets: @alexjustspat, Skirt: @zjingdai_deni, Shoes: @pleasershoes Team: Styling & Creative Direction – Jonni Boi @jonni_boi_Photography – Darren … Continue reading JONNI BOI X DARREN BLACK Editorial – Submission
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The ‘‘THE PAPARAZZI – Cover Story’ is one of our online ISSUE segments, head to ‘PAPARAZZI ISSUE” for the complete experience and set of images. LOAD paps have been called on this issue’s cover star, the Greek model, Terpsichore! This issue’s cover story takes to the streets to follow Terpsi in her life and get an inside scoop on her daily activities this summer. THE … Continue reading THE PAPARAZZI – Cover Story
How big a wave can be in a fishbowl ? My SomeAir is an art film, a love letter and a reminder to my younger self. Growing up in a small city in Greece I always felt adapting and taking shapes like water take shapes in a fishbowl. But the sea, the sea was my comfort, the space where I could get some air. I … Continue reading MY SOMEAIR – Web Editorial
READY PLAYER ONE is a submitted editorial published online on LOAD. This story has touches of motor inspired looks and a powerful feminine flavour while power is dominant throughout. Continue reading READY PLAYER ONE – Web Editorial
In a unique blend of old-school charm and modern digital artistry, the editorial photoshoot marries vintage fashion with 3D graphics, resulting in an eclectic visual experience… Continue reading RETRO – Web Editorial
“Incognito” deals with the topic of deception and camouflage… Continue reading INCOGNITO – Web Editorial
A huge bag of fortune cookies has polluted our story with silly messages. I wonder who went through this bag? Continue reading ‘Don’t Be So Childish’ – Web Editorial
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LOAD is celebrating our two year anniversary! In this monumental birthday we are offering our highly anticipated second anniversary print edition! The new ISSUE is called ‘THE STANDARD’. Continue reading LOAD THE STANDARD is here & pre-orders are open!
Poetic and tender, Simone Rocha’s SS2024 collection The Dress Rehearsal, as presented during London Fashion Week, delivers an ethereal, yet dark-sided collection, with silhouettes entangled… Continue reading Spring Awakening : Simone Rocha Reinvents Florals in Paganist SS2024 Collection
The ‘MYTH IN THE WORK OF TWO GREAT ARTISTS’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. Tribute to Dennis Scholl & David Benforado Article NEFELI PAPANASTASOPOULOU @NEPH.ELIE DENNIS SCHOLL Dennis Scholl grew up near Fulda. He studied from 2002 to 2007 at the Hamburg University of Fine Arts with … Continue reading Myth In The Work of Two Great Artists
The Winter 2023 LOAD Issue, THE ONCE UPON A TIME ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Access the online flip-through issue by clicking here. Warriors, princesses, trolls and dragons. A world full of imagination and innocent naivety. The tales we grew up with, the ones that shaped our perception of the possible and impossible, the ideals of right and … Continue reading THE ONCE UPON A TIME ISSUE has arrived!
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The ‘Once Upon A Time – Cover Story’ is one of our online ISSUE segments, head to ‘THE ONCE UPON A TIME ISSUE‘ for the complete experience and set of images. LOAD is pleased to have as the main character of our ONCE UPON A TIME ISSUE tale, the breakout actor Konstantinos Georgopoulos from the hit Greek series ‘Milky Way’. We fully emerge into the … Continue reading Once Upon A Time – Cover Story
A venomous fashion editorial with snakes and fluidity as its centerpiece. Redemption. Continue reading Redemption – Fashion Web Editorial
