The LOAD Introduction is one of our online ISSUE segments, head to THE BIG BANG ISSUE to read more
The essence of fashion is the ability to experiment, challenge and express yourself. LOAD Project explores and champions the bold. Our passion is demolishing stereotypes and shedding light on new perspectives in fashion. We love showcasing young, new, and often undiscovered talent in our effort to deliver fresh images, perceptions, and ideas. LOAD covers fashion, beauty, and artistic topics in our own unique way. Our approach is a seasonal and thematic release, where every issue follows a symbolic fashion theme of our journey.
This independent project is the initiative of a young group of fashion enthusiasts from Athens, Greece. Aiming to serve an aesthetic that is locally underrepresented, while also looking to create quality content with an international standing, the team has put all of their enthusiasm and effort in producing a smashing first issue.