Routines of the Void – Web Editorial

This editorial is a visual exploration of how each character lives a life of routine excess in different areas, trying to fill voids that remain unfulfilled. The mansion—despite its size and luxury—becomes a prison of loneliness and disconnection, reflecting what happens when we focus only on the superficial and forget our deeper human needs. The grass, which appears in the background, on the floor, and throughout … Continue reading Routines of the Void – Web Editorial

BEEHYSTERIA – Web Editorial

Team: Shot by Maria Antoniou @antonioumariaaHair: Gianna Poullou @solehairlounge @giannapoullouMUA: Panayiota Stampoli @panayiota.stampoli_muaModels:Theo @theotto___ & Marina @mar.inamintStyling : Maria Antoniou & Gianna PoullouBoutique: Pearls and Shells @pearlsandshellscyFashion Designer: Saro Jacques @sarojacquesJewellery designer: Efthymia @efthymiastaReptile Conservationist: Animaemundi @animae.mundi Styling Credits: Outfit 1:Leather Coat: Real Italian LeatherShirt: Wrinkle FreeTie: VintageBlazer & Trouser: Perry EllisOutfit2:Yellow Top and jacket: Vintage Designer MadeTights: CalzedoniaEarrings: Jewellery Designer EfthymiaOutfit3:Shirt: Wrinkle FreeTie: VintageEarrings: … Continue reading BEEHYSTERIA – Web Editorial

A Peek into our LOAD Third Anniversary ISSUE Launch Event - LOAD MAGAZINE

A Peek into our LOAD Third Anniversary ISSUE Launch Event

We were so thrilled to celebrate the release of our Third Year Anniversary Issue – THE ALL STARS ISSUE – with a beautiful and vibrant event at KATAIS Athens. On the 30th of May KATAIS was reimagined into an industrial LOAD Magazine star forest and welcomed many friends, readers and industry creatives! Photographer Timothy Thirteen captured outtakes of people and moments from the celebration. Scroll … Continue reading A Peek into our LOAD Third Anniversary ISSUE Launch Event

Sticky Post

THE ALL STARS ISSUE – 3 Year Anniversary Edition has arrived!

LOAD is celebrating our three-year anniversary! In this monumental birthday, we are thrilled to offer our highly anticipated third anniversary print edition! The new ISSUE is called ‘THE ALL STARS ISSUE‘, amplified by Converse. This edition focuses on spotlighting the all stars, the everyday personas who choose to make the ordinary life extraordinary in myriad ways, demonstrating courage, perseverance, and creativity in their pursuits. These … Continue reading THE ALL STARS ISSUE – 3 Year Anniversary Edition has arrived!

MASK OFF - Web Editorial LOAD Magazine

MASK OFF – Fashion Editorial

Draped in delicate layers, they emerge  like ethereal beings, adorned in ruffles billowing like clouds before the  storm. Their face is painted,  their posture poised  a vision of grace and grandeur.  But beneath the lace    Beneath the powdered cheeks,  Trembles a soul aching to breathe..  The world applauds the performance,   dazzled by the artifice,   oblivious to the fractures underneath.  Each careful  fold a shield,   … Continue reading MASK OFF – Fashion Editorial

Hard Candy - Fashion Editortial LOAD Magazine

Hard Candy – Web Editorial

“Hard Candy” is set in a pastel dreamscape that conceals an underlying unease. Styled as a living doll, the model exists in a carefully curated world—delicate, ornamental, and meant to be admired. Yet beneath the surface, fractures appear. Ribbons restrain her, sweetness turns unsettling, and her gaze hints at quiet defiance. Trappedwithin the confines of infantilization, she navigates the expectations imposed upon her, resisting the … Continue reading Hard Candy – Web Editorial

Innocence and Defiance: Simone Rocha Reflects on Her School Days in New Collection

Simone Rocha has always woven nostalgia into her designs, but for her Autumn/Winter 2025 show at London Fashion Week, she took it one step further, inviting us into a world shaped by childhood memories, teenage rebellion, and the echoes of school days. The collection unfolded in Goldsmiths’ Hall in New Cross, set against a backdrop of mirrors, chandeliers, and ornate gold frames. The South East … Continue reading Innocence and Defiance: Simone Rocha Reflects on Her School Days in New Collection

THE BOND – Cover Story

View the complete set of images of THE BOND cover story and full flip-through of THE BOND ISSUE online here In the latest cover story of LOAD Magazine, Eirini and Efi Kokkinou twin sisters take center stage in a captivating fashion editorial. This feature, brought to life by the lens of photographer Penny Karachaliou, is a striking exploration of sisterhood, individuality, and unity, seamlessly interwoven … Continue reading THE BOND – Cover Story

The Chemistry of Connection: How Chemical Bonds Mirror Human Relationships – Editorial

In the intricate world of fashion, where style often mirrors emotion and culture, we find ourselves drawn to the deeper meanings of connection. Just as chemistry builds the fabric of the physical world, so do human bonds create the texture of our lives. Water, diamonds, and the elusive methanium all possess chemical bonds that, when examined closely, reveal striking similarities to the way we as … Continue reading The Chemistry of Connection: How Chemical Bonds Mirror Human Relationships – Editorial

Designer muse duos: fashion history in the making.

With demands for new collections arising multiple times each year, designers have to look everywhere and anywhere for inspiration. But the most timeless and personal source of inspiration is arguably the muse. A muse is the living embodiment of a designer’s vision and in that way muse, designer and brand are bonded for life.  The Birkin  It was the start of the 80s. Jane Birkin … Continue reading Designer muse duos: fashion history in the making.

Two of a Kind: Legendary Fashion Pairs

Fashion duos occur frequently in the industry since cooperation is what keeps the wheels turning in the fashion field. In the relentless drive for creativity, the most captivating ideas often emerge from the confluence of minds where partnership, whether born of friendship, romance, or professional collaboration, becomes the catalyst for groundbreaking design. From designer duos shaping entire luxury empires to the intricate relationships between muses … Continue reading Two of a Kind: Legendary Fashion Pairs

CODE A – Fashion Editorial

In this exclusive interview, we sit down with The Legendary Overall Mother Noa Angels of Europe’s First Legendary Kiki House: The Legendary International Kiki House of Angels, a pioneering figure in Europe’s vibrant ballroom scene, and the Greek Chapter of the house as well. Since its inception in 2015, the Kiki House of Angels has become a beacon of artistic expression, empowerment, and community support … Continue reading CODE A – Fashion Editorial

THE BOND ISSUE has arrived!

THE BOND ISSUE has arrived! The Fall/Winter 2024 ISSUE is available to flip through online on our website here! The BOND ISSUE comes as an exploration and appreciation of everything in our universe, fashion and human connection that binds together to shape this unrelenting system of possibilities and interactions that we call life. In the pages of our Autumn-Winter issue we wish to inspire to … Continue reading THE BOND ISSUE has arrived!

COMING OUT Editorial – Submission

Inspired by Coming Out (1989) the first and last East German film about homosexual relationship. Features looks inspired by the blue pioneer scarf from GDR; flying Lenin from Good Bye, Lenin! (2003) that is, in turn, inspired by Landscape in the Mist (1988); symbolic GDR flag with the hole in the place of coat of arms and the famous neck piece from the queer night … Continue reading COMING OUT Editorial – Submission

JONNI BOI X DARREN BLACK Editorial – Submission

Hat: @hat.n.spicy, Bra, chokers and bag: @alexjustspat, Top: @aliuznkopru, Skirt: @aliuznkopru Hat: @hat.n.spicy, Bra, bracelets, choker and bag: @alexjustspat, Dress: @aliuznkopru, Shoes: @pleasershoes Hat: @hat.n.spicy, Bra, bracelets and choker: @alexjustspat, Dress: @aliuznkopru, Shoes: @yisonghuang_ Helmet: @aidanreececawreyartist, Chokers: @weirdbrain_creation, Dress: @suneileen1, Skirt: @wegangyoung, Shoes: @pleasershoes Helmet: @aidanreececawreyartist, Top: @suneileen1, Bracelets: @alexjustspat, Skirt: @zjingdai_deni, Shoes: @pleasershoes Team: Styling & Creative Direction – Jonni Boi @jonni_boi_Photography – Darren … Continue reading JONNI BOI X DARREN BLACK Editorial – Submission

Sticky Post

THE PAPARAZZI – Cover Story

The ‘‘THE PAPARAZZI – Cover Story’ is one of our online ISSUE segments, head to ‘PAPARAZZI ISSUE” for the complete experience and set of images. LOAD paps have been called on this issue’s cover star, the Greek model, Terpsichore! This issue’s cover story takes to the streets to follow Terpsi in her life and get an inside scoop on her daily activities this summer. THE … Continue reading THE PAPARAZZI – Cover Story