We were so thrilled to celebrate the release of our Third Year Anniversary Issue – THE ALL STARS ISSUE – with a beautiful and vibrant event at KATAIS Athens. On the 30th of May KATAIS was reimagined into an industrial LOAD Magazine star forest and welcomed many friends, readers and industry creatives! Photographer Timothy Thirteen captured outtakes of people and moments from the celebration. Scroll … Continue reading A Peek into our LOAD Third Anniversary ISSUE Launch Event

LOAD is celebrating our three-year anniversary! In this monumental birthday, we are thrilled to offer our highly anticipated third anniversary print edition! The new ISSUE is called ‘THE ALL STARS ISSUE‘, amplified by Converse. This edition focuses on spotlighting the all stars, the everyday personas who choose to make the ordinary life extraordinary in myriad ways, demonstrating courage, perseverance, and creativity in their pursuits. These … Continue reading THE ALL STARS ISSUE – 3 Year Anniversary Edition has arrived!

To celebrate 3 years of LOAD Magazine and our third limited edition PRINT Issue, THE ALL STARS ISSUE, we are hosting our third season of THE LAUNCH Event! This Friday, 30th of May, at KATAIS, we will gather to champion three years of creation under the umbrella of an astral theme, in line with our anniversary issue theme. The limited edition print copies of the … Continue reading A Star-Studded Third Anniversary Issue Launch Event

View the complete set of images of THE BOND cover story and full flip-through of THE BOND ISSUE online here In the latest cover story of LOAD Magazine, Eirini and Efi Kokkinou twin sisters take center stage in a captivating fashion editorial. This feature, brought to life by the lens of photographer Penny Karachaliou, is a striking exploration of sisterhood, individuality, and unity, seamlessly interwoven … Continue reading THE BOND – Cover Story

This editorial is a visual exploration of how each character lives a life of routine excess in different areas, trying to fill voids that remain unfulfilled. The mansion—despite its size and luxury—becomes a prison of loneliness and disconnection, reflecting what happens when we focus only on the superficial and forget our deeper human needs. The grass, which appears in the background, on the floor, and throughout … Continue reading Routines of the Void – Web Editorial

Team: Shot by Maria Antoniou @antonioumariaaHair: Gianna Poullou @solehairlounge @giannapoullouMUA: Panayiota Stampoli @panayiota.stampoli_muaModels:Theo @theotto___ & Marina @mar.inamintStyling : Maria Antoniou & Gianna PoullouBoutique: Pearls and Shells @pearlsandshellscyFashion Designer: Saro Jacques @sarojacquesJewellery designer: Efthymia @efthymiastaReptile Conservationist: Animaemundi @animae.mundi Styling Credits: Outfit 1:Leather Coat: Real Italian LeatherShirt: Wrinkle FreeTie: VintageBlazer & Trouser: Perry EllisOutfit2:Yellow Top and jacket: Vintage Designer MadeTights: CalzedoniaEarrings: Jewellery Designer EfthymiaOutfit3:Shirt: Wrinkle FreeTie: VintageEarrings: … Continue reading BEEHYSTERIA – Web Editorial

We were so thrilled to celebrate the release of our Third Year Anniversary Issue – THE ALL STARS ISSUE – with a beautiful and vibrant event at KATAIS Athens. On the 30th of May KATAIS was reimagined into an industrial LOAD Magazine star forest and welcomed many friends, readers and industry creatives! Photographer Timothy Thirteen captured outtakes of people and moments from the celebration. Scroll … Continue reading A Peek into our LOAD Third Anniversary ISSUE Launch Event

LOAD is celebrating our three-year anniversary! In this monumental birthday, we are thrilled to offer our highly anticipated third anniversary print edition! The new ISSUE is called ‘THE ALL STARS ISSUE‘, amplified by Converse. This edition focuses on spotlighting the all stars, the everyday personas who choose to make the ordinary life extraordinary in myriad ways, demonstrating courage, perseverance, and creativity in their pursuits. These … Continue reading THE ALL STARS ISSUE – 3 Year Anniversary Edition has arrived!

To celebrate 3 years of LOAD Magazine and our third limited edition PRINT Issue, THE ALL STARS ISSUE, we are hosting our third season of THE LAUNCH Event! This Friday, 30th of May, at KATAIS, we will gather to champion three years of creation under the umbrella of an astral theme, in line with our anniversary issue theme. The limited edition print copies of the … Continue reading A Star-Studded Third Anniversary Issue Launch Event

Draped in delicate layers, they emerge  like ethereal beings, adorned in ruffles billowing like clouds before the  storm. Their face is painted,  their posture poised  a vision of grace and grandeur.  But beneath the lace    Beneath the powdered cheeks,  Trembles a soul aching to breathe..  The world applauds the performance,   dazzled by the artifice,   oblivious to the fractures underneath.  Each careful  fold a shield,   … Continue reading MASK OFF – Fashion Editorial

“Hard Candy” is set in a pastel dreamscape that conceals an underlying unease. Styled as a living doll, the model exists in a carefully curated world—delicate, ornamental, and meant to be admired. Yet beneath the surface, fractures appear. Ribbons restrain her, sweetness turns unsettling, and her gaze hints at quiet defiance. Trappedwithin the confines of infantilization, she navigates the expectations imposed upon her, resisting the … Continue reading Hard Candy – Web Editorial

Simone Rocha has always woven nostalgia into her designs, but for her Autumn/Winter 2025 show at London Fashion Week, she took it one step further, inviting us into a world shaped by childhood memories, teenage rebellion, and the echoes of school days. The collection unfolded in Goldsmiths’ Hall in New Cross, set against a backdrop of mirrors, chandeliers, and ornate gold frames. The South East … Continue reading Innocence and Defiance: Simone Rocha Reflects on Her School Days in New Collection

View the complete set of images of THE BOND cover story and full flip-through of THE BOND ISSUE online here In the latest cover story of LOAD Magazine, Eirini and Efi Kokkinou twin sisters take center stage in a captivating fashion editorial. This feature, brought to life by the lens of photographer Penny Karachaliou, is a striking exploration of sisterhood, individuality, and unity, seamlessly interwoven … Continue reading THE BOND – Cover Story

In the intricate world of fashion, where style often mirrors emotion and culture, we find ourselves drawn to the deeper meanings of connection. Just as chemistry builds the fabric of the physical world, so do human bonds create the texture of our lives. Water, diamonds, and the elusive methanium all possess chemical bonds that, when examined closely, reveal striking similarities to the way we as … Continue reading The Chemistry of Connection: How Chemical Bonds Mirror Human Relationships – Editorial

View the complete set of images of the PAREIDOLIA story and full flip-through of THE BOND ISSUE online here We can all agree that the digital age has put beauty culture on steroids. Load is sparking a conversation on close interpersonal relationships, ones not bound by blood (or chance). Humans forge bonds and connect through shared experiences, fleeting dreams, or -inevitably- the weight of shared … Continue reading PAREIDOLIA – Beauty Editorial

With demands for new collections arising multiple times each year, designers have to look everywhere and anywhere for inspiration. But the most timeless and personal source of inspiration is arguably the muse. A muse is the living embodiment of a designer’s vision and in that way muse, designer and brand are bonded for life.  The Birkin  It was the start of the 80s. Jane Birkin … Continue reading Designer muse duos: fashion history in the making.

Fashion duos occur frequently in the industry since cooperation is what keeps the wheels turning in the fashion field. In the relentless drive for creativity, the most captivating ideas often emerge from the confluence of minds where partnership, whether born of friendship, romance, or professional collaboration, becomes the catalyst for groundbreaking design. From designer duos shaping entire luxury empires to the intricate relationships between muses … Continue reading Two of a Kind: Legendary Fashion Pairs

Do you ever take a step back and think about how at some point in your life all your friends were strangers to you? How if you hadn’t gone to that bar on a Saturday night, or didn’t tap on that random girl’s shoulder to ask about the time, maybe you wouldn’t have found people you now consider your chosen family?  It is hard to … Continue reading Meeting By Chance, Staying By Choice

EROS AND PSYCHE Cupid (Love) and Psyche (Soul) is a short story written in the second century and included in the book Metamorphoses. The lorefinds them overcoming all obstacles and leading to holy union. We encounter their story in many poems, short stories,such as in Boccaccio’s writing, in visual arts, as love and soul are the core of human existence. The difficulties they face are … Continue reading The Greatest Love Story: Cupid and Soul