he IRIS ISSUE Cover Story delivers a visual feast. In our exploration into what the world truly is and what it looks like, one is faced with ever more pieces of information. Continue reading IRIS COVER STORY – MANUEL ALBARRAN

This “Iris Feast” editorial of Luminous Allure takes us on a visual journey through the mesmerising realm of bold makeup and perception. Continue reading LUMINOUS ALLURE – IRIS ISSUE Beauty Editorial

The world of fashion has a long history of using colour to distinguish between different groups, to respond to societal movements or, as a means of setting a brand apart Continue reading FAUX COUTURE – ISSUE Fashion Editorial

The autumn 2023 LOAD Issue, THE IRIS ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Continue reading THE IRIS ISSUE has arrived!

he IRIS ISSUE Cover Story delivers a visual feast. In our exploration into what the world truly is and what it looks like, one is faced with ever more pieces of information. Continue reading IRIS COVER STORY – MANUEL ALBARRAN

This “Iris Feast” editorial of Luminous Allure takes us on a visual journey through the mesmerising realm of bold makeup and perception. Continue reading LUMINOUS ALLURE – IRIS ISSUE Beauty Editorial

Colours are in my opinion the most important aspect of an artwork, considering the impact that’s supposed to have on a viewer. Through a stronger impact it gets easier to get inside all the other layers the artwork is made of. Continue reading ALO – Interview

The world of fashion has a long history of using colour to distinguish between different groups, to respond to societal movements or, as a means of setting a brand apart Continue reading FAUX COUTURE – ISSUE Fashion Editorial

he evil eye belief suggests that the success, prosperity and beauty of a person can attract jealousy from ill-disposed individuals Continue reading The Evil Eye: A Spell Everyone Can Cast – ISSUE Article

In this era of streetwear dominance, traditional high fashion often intersects with street-inspired elements, creating a fusion of styles that is both captivating and influential. Continue reading The Evolution of Streetwear: Redefining Paris Fashion Week – ISSUE ARTICLE

We’re at the end of another very chaotic—but as always interesting– fashion month. As designers, models, and fashion enthusiasts converged Continue reading KEEP FASHION WEIRD! – ISSUE Article

The ‘Willem de Kooning and Sandro Botticelli paint the beauty and the beast but not really’ is one of our online ISSUE segments, head to ‘THE IRIS ISSUE’ for the complete editorial and set of images.  Both sides of art  Art alone is a subject full of debate as its value is based on subjective truths and not on objective ones. Many times we talk … Continue reading Willem de Kooning and Sandro Botticelli Paint the Beauty and the Beast… but not really

The autumn 2023 LOAD Issue, THE IRIS ISSUE, has arrived! Our seventh seasonal issue release is officially on our website. Continue reading THE IRIS ISSUE has arrived!

Rock, edge and vivid imagination. The Georgian brand LEM, founded in 2020, revives the rock aesthetic in their FW23 ‘SPIRIT OF ROCK’ Collection. Continue reading LEM is in ‘THE SPIRIT OF ROCK’ – FW23 Collection Review

In this captivating fashion story, a young girl explores a hidden secret garden as her outfit changes to match her surroundings. Continue reading The Secret Garden – Web Fashion Editorial

LOAD welcomes a celebration of Ukraine and their creators. The fashion editorial is an ode to Ukrainian style, culture and aesthetics. Lensed by Sophia Bihailo-Abazjan and styling by Natalia Keet, the story takes on a modern twist on folk Ukrainian elements, fusing fashion and culture. Continue reading An Ode to Ukraine – Web Fashion Editorial

Sophia Savanger’s newest mask collection explores the theme of origins by tying the idea of time and the ethereal body. Continue reading Primordial Fire – Artist Tribute Article

LOAD welcomes you in the depths of our Summer 2023 Issue. LOAD is honoured to have as our aqua cover star the pop icon Tamta Continue reading TAMTA – THE ORIGINS Cover Story

This fashion editorial is an ode to the pairing of nature in its many forms and fashion. A seed turns into a flower, only for the flower to eventually die or dry. Continue reading Fleur Memoire – A Flower Fashion Story